BMW Vehicle Awards
BMW Group Press News
BMW WINS KBB "COOLEST BRAND" AWARD
IRVINE, Calif., March 12 /PRNewswire/ - Kelley Blue Book (www.kbb.com), the leading provider of new- and used-car information, today announces the winners of the 2009 Brand Image Awards. The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer automotive perception data from Kelley Blue Book Market Research's Brand Watch study. Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's kbb.com. The highly comprehensive Brand Watch report provides a detailed look at in-market new-vehicle shoppers' perceptions of brands, and important factors driving their purchase decisions while they are in the midst of the shopping process. The results of an entire year of Brand Watch research and consumer opinions determine the 2009 Kelley Blue Book Brand Image Award winners.
"The phrase 'perception is reality' can ring truer than many think when it comes to the opinions of new-car shoppers," said Rick Wainschel, senior vice president of marketing and analytics for Kelley Blue Book and kbb.com. "The winners of the annual Kelley Blue Book Brand Image Awards showcase the strengths of various automotive brands in the minds of consumers, providing great insight for all auto manufacturers, marketers and agencies on what is clearly resonating with the car-buying public today."
KELLEY BLUE BOOK'S 2009 BRAND IMAGE AWARD WINNERS
Best Value Brand: Toyota
Coolest Brand: BMW
Most Family-Friendly Brand: Toyota
Most Rugged Truck Brand: Ford
Best Performance Brand: BMW
Best Comfort Brand: Cadillac
Best Exterior Design Brand - Luxury: BMW
ONLY BMW IS GOLD GREEN
Awards for BMW EfficientDynamics.
The numerous international awards won by BMW EfficientDynamics underline its success and help us to innovate further. The "Grüne Lenkrad" for environmentally friendly technologies, the "World Green Car of the Year" award for the BMW 118d, the "Auto 1 von Europa" from the magazine "Auto-Bild", the "Paul-Pietsch-Preis" from the magazine "auto, motor und sport" for especially innovative developments in the car industry, the "Goldene Öltropfen", the "Innovationspreis" from "AutoScout24", first place in "Top Auto", the "Autorevue Award" for innovation, the "Große Österreichische Automobilpreis" and the "Green Heroes" award for six of our models from the British magazine "What Car?" are just some of the titles that acknowledge our measures to reduce emissions and increase driving pleasure.
BMW Earns "Top Safety Pick" Awards for 3 Series Sedan, X5, and X3 in IIHS Ranking of 2009 Models
Woodcliff LAKE, NJ - November 25, 2008: BMW of North America today announced that the Insurance Institute for Highway Safety (IIHS) has awarded the 2009 BMW 3 Series Sedan, X5, and X3 models the top rating of "Good" in each of its series of crash tests, earning each vehicle the Institute's coveted Top Safety Pick Award.
Receiving the Top Safety Pick for the 2009 BMW 3 Series Sedan, X5, and X3 vehicles is one of numerous awards BMW has earned from the IIHS over the years. In fact, as a result of IIHS crash tests in 2000, the 2001 BMW X5 earned the unique distinction of not only being the best SUV, but also being the safest vehicle ever tested by IIHS up to that point.
"BMW continues to be committed to both our active and passive safety technologies, and we are pleased to receive the Insurance Institute for Highway Safety's Top Safety Pick award for the 2009 BMW 3 Series Sedan, X5, and X3," said Jim O'Donnell, President of BMW of North America, LLC.
The Institute rates vehicles "Good," "Acceptable," "Marginal" or "Poor" based on performance in high-speed Frontal Offset and Side Impact crash tests as well as an evaluation of the vehicle's Rear Crash Protection/Head Restraints, which protect against neck injuries in rear impact crashes. In order for a vehicle to become a Top Safety Pick, it must earn "Good" ratings in all three Institute tests. Additionally, as of 2007, winning vehicles must also offer Electronic Stability Control (ESC) - a standard feature on all BMW vehicles, known as Dynamic Stability Control. The IIHS requires this feature based on Institute research indicating that ESC significantly reduces crash risk, especially the risk of fatal single vehicle crashes, by helping drivers maintain control of their vehicles during emergency maneuvers.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
