BMW of South Atlanta is proud to be part of the Atlanta hub of the BMW Global network of BMW Sales, BMW Service and BMW Parts dealers. BMW of South Atlanta's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.
Meet Our Staff
Parts Director - BMW of South Atlanta
Imagine long rows of meticulously labeled parts that run from MINI keychains to complete M Series engines and transmissions. This is the world of Jeff Braswell the Parts Director for BMW of South Atlanta. An original employee, Jeff was here before the dealership was even officially opened in 1999 stocking the shelves and putting the processes in place that ensures that you are not waiting for that critical BMW or MINI part or accessory.Jeff started in the automobile industry while still in High School back in 1984. Never a real car enthusiast, Jeff gravitated to the parts management role through his self described picky attention to detail. This attention is evident in the clean, neat rows of inventory that we started with. Millions of dollars pass in and through our parts warehouse. It doesnt matter to Jeff if the part is needed for an in-house repair or if it is going onto one of our parts delivery trucks that travel out daily to our wholesale customers, all were ordered, catalogued, and handled through Jeffs department.The next time you are in BMW of South Atlanta, stop on by the Parts department, look over the BMW and MINI lifestyle collection, and say hello to Jeff and the gang in parts. They do a great job and would love to meet you.
Leroy Sims, Client Advisor