BMW of South Atlanta

BMW of South Atlanta Dealership News and Events

BMW of South Atlanta is proud to be part of the Atlanta hub of the BMW Global network of BMW Sales, BMW Service and BMW Parts dealers. BMW of South Atlanta's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

June BMW Specials at BMW of South Atlanta

Two great leases to start June off right. A 2011 BMW 328i for only $299 per month. Come on Atlanta, this is a South Atlanta BMW Special that is going to be hard to beat. A little larger offerring for you, Open to New and returning South Atlanta BMW customers, New-body-style, 2011 BMW 528i for only $529.00 per month. All leases are through BMW Financial and are based on approved credit. Call the your Georgia and South Atlanta BMW store, BMW of South Atlanta at 770-969-0755.

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Used Car Prices Sky Rocket - Now Best Time to Trade

It started to become obvious to everyone in the car business on May 6th when automotive news reported that the Manheim used-car price index for April surpassed the record month of January 2011. We all new that this was happening. People are keeping their cars longer and the supply was getting tight. When supplies get tight, the prices go up.

Immediately afterwards USA Today reported on the value rise in both their MONEY and DRIVE ON sections.

USA Money Section talks about record USED CAR prices

USA Today Drive on Section

So, as a consumer, what's in it for you? Well that trade that you have been sitting on is definitely worth more, a lot more, than ever before.
How much more? Use this link below and get the current value from BMW and MINI of South Atlanta.

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Meet Our Staff

Jeff Braswell
Parts Director - BMW of South Atlanta
by staff

Imagine long rows of meticulously labeled parts that run from MINI keychains to complete M Series engines and transmissions. This is the world of Jeff Braswell the Parts Director for BMW of South Atlanta. An original employee, Jeff was here before the dealership was even officially opened in 1999 stocking the shelves and putting the processes in place that ensures that you are not waiting for that critical BMW or MINI part or accessory.Jeff started in the automobile industry while still in High School back in 1984. Never a real car enthusiast, Jeff gravitated to the parts management role through his self described picky attention to detail. This attention is evident in the clean, neat rows of inventory that we started with. Millions of dollars pass in and through our parts warehouse. It doesnt matter to Jeff if the part is needed for an in-house repair or if it is going onto one of our parts delivery trucks that travel out daily to our wholesale customers, all were ordered, catalogued, and handled through Jeffs department.The next time you are in BMW of South Atlanta, stop on by the Parts department, look over the BMW and MINI lifestyle collection, and say hello to Jeff and the gang in parts. They do a great job and would love to meet you.

Leroy Sims, Client Advisor

Leroy has always had the car business in his blood. He began as an Environmental Affairs & Compliance Manager with General Motors back in the disco days of the 1970's. Moving into the retail side of the business in 1985 starting at Erhard BMW in West Bloomfield, Michigan, Leroy has accumulated a number of Top Sales and the coveted BMW "Profiles in Achievement" award.

Generations of Atlanta residents have purchased their BMW from Leroy, first at Chris BMW in Decatur and starting in 1999, at our location in Union City. As one of our most requested Sales Consultants, Leroy stays busy with repeat and referral customers. This in itself is a testament to the level of service and the complete satisfaction they receive from dealing with an experienced veteran.

When asked about his success and longevity, Leroy paused and mused, "In 25 years as a Car Salesman, I have seen a lot of fads and trends come and go, I can tell you that I stayed with BMW all these years because they have consistently built a good solid car. Every BMW model is easy to sell; I just give customers that little extra attention. So both the cars and I set ourselves apart."

When not at work, adding to the thousands of satisfied customers, Leroy can be found gardening at home in Stone Mountain, Georgia with his family or enjoying a little fishing.

Visit Leroy Sims and all of our sales Professionals at BMW of South Atlanta.

Sales: (866) 980-2921