The BMW Ultimate Sales Event is here in South Atlanta

For 28 days, a BMW costs less here than it will all year.

0.9% APR for 60 months is back on the X1, X3, X5, 330i, and 7 Series through June 30, with loyalty and conquest savings on top.

This is the lowest BMW finance rate and the deepest lease support of 2026, and it runs only through June 30. On July 1 the rates reset upward and stay there through the summer. If a BMW is in your plans this year, the math says buy it now.

And now you can buy it close to home. BMW of South Atlanta is the only authorized BMW dealer south of downtown, 7.5 miles from Hartsfield-Jackson and about eight minutes up I-85. If you live south of I-20, this is your store.

Every payment on this page comes straight from BMW's June program. What you actually pay depends on your down payment, your term, and your credit, so we put the real number in writing at the store instead of guessing online. Call (770) 954-7738 or stop by 4171 Jonesboro Rd, and we will run your figures while you wait.

The June lineup, starting payments.

The fast overview is below. Each model is broken down in full — both drivetrains, lease and finance side by side — in the sections that follow.

BMW X5 xDrive40i

MY26 · Lease

Lease from$869/mo · 39 mo

$809/mo with loyalty · $2,000 lease credit

or 0.9% APR for 60 months View X5 inventory →

BMW X3 30 xDrive

MY26 · Lease

Lease from$569/mo · 39 mo

$539/mo with loyalty

or 0.9% APR for 60 months View X3 inventory →

BMW 330i

MY26 · Lease

Lease from$479/mo · 39 mo

$449/mo with loyalty

or 0.9% APR for 60 months View 3 Series inventory →

More June offers: X1 xDrive28i from $499/mo ($469 loyalty, 0.9% APR), X7 xDrive40i from $1,049/mo ($989 loyalty, 2.99% APR), and i4 eDrive40 from $499/mo (electric, 3.99% APR). Strong BEV offers continue on the i5, i7, and iX. Source: BMW June 2026 national program. Your exact payment depends on credit, term, and down payment, and we put it in writing at the store.

Three ways to pay less this June.

The savings come from a few places at once, and they stack.

The rate

0.9% APR for 60 months is back on the X1, X3, X5, 330i, and 7 Series. On a car in the $50,000 to $70,000 range, a sub-1% rate keeps thousands in your pocket over the life of the loan compared with a normal market rate. That is the reason to buy in June and not in August.

The lease

If you would rather lease, June programs are running on the 330i, X1, X3, X5, X7, and 7 Series, with loyalty pricing for returning BMW drivers on top. Starting payments are in the grid above and in each section below. We lock in your exact figure, in writing, the day you call.

The credits

Already drive a BMW? Loyalty credit applies across most of the lineup. Coming out of another luxury brand? The 7 Series and i7 carry a conquest credit for owners of select competing models. We sort out which one is yours the moment we look at your current car.

Whichever model you land on, every new BMW comes with BMW Ultimate Care — three years or 36,000 miles of factory-scheduled maintenance and roadside assistance — so the first few years of upkeep are already covered on top of the June pricing.

Find your BMW.

The June offers are not even across the lineup. These are the models worth your attention this month, and the ones on our lot right now.

The SUVs: X1, X3, X5

This is what most of Union City comes in for. All three carry the 0.9% APR finance program this month, with lease offers alongside, and the X3 and X5 both improved over May. Your first BMW SUV, or a step up from an X1 to an X5 as the family grows, costs less in June than it will later in the year.

The 3 Series: 330i and 330xi

The 3 Series is the car that taught the world what a sport sedan is supposed to feel like. Both the 330i and 330xi carry the 0.9% APR finance program this June, with lease offers and loyalty pricing for returning drivers. If you have been weighing a 3 Series against another sedan, the June rate is usually what settles it.

The flagships: X7 and 7 Series

The X7 lease improved this month on the newest model year. The 7 Series pairs strong loyalty pricing for returning owners with a conquest credit for buyers coming from select competing luxury cars. These are worth a call ahead. Tell us the configuration you want and we will have it ready when you arrive.

Go electric for less than you think.

BMW's offers on EVs continue right through this event. The i4 is the easiest way into an electric BMW. The i5 sits a class above it. The i7 is the all-electric flagship, and the iX is the electric SUV. June lease programs run across all four, with loyalty credits and, on several models, extra finance credits.

Never driven electric? You do not have to come to us to try it. Our BMW Genius brings the car to your door for an at-home test drive, so you can see how it fits your own commute before you decide anything.

Not seeing your exact car?

The June program is one path in. Here are the others, whether you want a specific model in stock, a high-performance M car, a lower price on a certified pre-owned BMW, or a head start on the paperwork.

June 30 ends the program. Not the summer.

The Ultimate Sales Event closes on June 30, but our summer is just starting. BMW's strongest offers tend to carry into the warm months, and we plan to keep good deals in front of South Atlanta drivers right through it. If June is not your month, maybe a trade is not due yet or a lease still has time on it, get on our list. We will call you the day the right program lands.

We Are Local. Your Dollars Stay Home. You Never Pay Corporate Fees. BMW of South Atlanta · published customer promise

The offers change every month. How we treat you does not. BMW of South Atlanta is a SONS Auto Group store, family-led under C.V. Nalley IV, with the Nalley family in Atlanta auto retail since 1918. In a sales event, that promise is what separates a payment that looks good in an ad from a deal that still looks good when you read the buyer's order.

One call. Your real number.

A real quote takes one call or one visit. Four things help us get yours right the first time:

1. Tell us the model and trim you are considering.For example, an X3 30 xDrive versus an X5 xDrive40i. The program differs by model.
2. Tell us whether you currently own or lease a BMW.Loyalty credit changes the payment, and we want it applied from the start.
3. If you are coming out of another luxury brand, tell us which one.Conquest programs on the 7 Series and i7 apply to owners of select competitive models, and you will need your current vehicle's registration in the funding package.
4. Decide lease versus finance, or ask us to run both.With 0.9% APR available on much of the lineup this June, the finance path is more attractive than it has been in months.

Call our sales team at (770) 954-7738 or come see us at 4171 Jonesboro Rd, Union City, GA 30291. Se habla español. The event runs through June 30. Come drive the one you have had your eye on.

Good questions, answered.