Choose your BMW with Greater Atlanta's family-owned BMW dealership. Test drive it at home, buy it online, and service it while you fly.
Tell us about your garage, your passengers and your drive, and we suggest two or three BMWs. Then drive them back to back.
Before you buy, you can do most of it from home. Value your trade-in, apply for financing, and ask for a test drive at your address. A BMW Genius, our product specialist, brings the BMW to you.
When your new BMW is ready, choose how you receive it: in Union City, delivered to your home or office, or at the BMW Performance Center, where delivery includes a session on the track.
We are at 4171 Jonesboro Road in Union City, in the dealership Hank Aaron once owned.
He originally owned it, and our lot is still shaped like a baseball diamond.
Performance Center Delivery includes a hotel night, a track session and a personal tour of your new BMW.
Park at Park'N Ticket at Hartsfield-Jackson, and collect your BMW serviced and washed.
Your garage, your passengers and your drive.
Before you visit.
With no impact to your credit score.
In Union City, or at your home.
With no corporate fees.
Here, at your home, or at the BMW Performance Center.
Tell us those three things and we reply with two or three BMWs to consider.
Value your trade-in and pre-qualify online first, and your visit is about the drive.
Find your BMW
Do you have the BMW I want?
Send us the model or stock number, and we confirm it today.
You visit knowing it is here.
Can I compare two models?
Yes. Tell us which, and both are ready.
Fifteen minutes in each usually decides it.
Can I come in today?
Yes. Our showroom is open six days a week.
Tell us you are coming and we have your BMW ready.
How long does buying take?
As long as you would like. Most of the paperwork can be done from home.
Your time with us is spent driving.
What should I bring?
Your driver's license and proof of insurance.
With these, you can drive home in your BMW the same day.
Are there extra fees?
You never pay corporate fees here.
You know the total before you decide.
| What people mention | In their words |
|---|---|
| A tenth BMW | “I just purchased a 2026 BMW X5 from BMW of South Atlanta. This is the tenth (10) BMW that I have leased or owned. I had the pleasure of working with an outstanding salesperson, Andi Smith. …” Read moreInitially we discussed what series I was interested in and options and colors that I preferred. Andi searched the inventory on hand and then we started looking at the possible choices for me to choose from. I drove the X7 and X5 and decided on the X5. This was the best experience that I have had in purchasing or leasing a vehicle. If you are interested in a BMW, I hope you have the opportunity to work with Andi.” |
| No pressure, start to finish | “I absolutely LOVE my new BMW! Andi made the entire experience amazing from start to finish. The customer service was top-notch professional, friendly, patient, and attentive to everything I wanted. I never felt pressured, and Andi made sure the whole process was smooth and enjoyable. …” Read moreI couldn't be happier with my car! It's beautiful, drives amazingly, and is exactly what I wanted. Thank you, Andi, for providing such an exceptional experience. If you're looking for a BMW and great customer service, definitely ask for Andi! Highly recommend! ️” |
| Learning the car before driving home | “Visiting BMW south was the best car buying experience i ever had. I brought my dream car and learned so much about my vehicle in the process. The sales person (Andi) was absolutely the best and she made sure that when I left I had everything I needed and the genie service was also fabulous. Thank you”Wanda Tucker (BS Driven Ambition), 5-star Google review |
| Two BMWs and years of service | “Everyone at BMW of South Atlanta is courteous and helpful. My service was completed in a timely manner, and my car was given a wash. I have purchased two vehicles from this dealership and their trade in offers have been fair . I recommend BMW of South Atlanta without reservation.”Linda Brem, 5-star Google review |
| Help with the final choice | “Buying a car at BMW of South Atlanta was a smooth and efficient process. Our salesman, Kendall, was such a professional. He was friendly and quite knowledgeable about the BMW products. He was able to help with our final selection and guide us through the purchase with ease. …” Read moreEvery person who assisted in the process, from the manager to the salesperson to the finance rep, was great. We highly recommend BMW of South Atlanta.” |
Start with how you use your car.
| You | Your BMW | Why |
|---|---|---|
| Park in the city or a tight garage | X1 | The easiest BMW SUV to park. |
| Drive a family most days | X3 | The all-rounder. |
| Tow, or carry people and gear | X5 | More space, and towing up to 7,200 pounds. |
| Need a third row | X7 | Up to seven seats. |
| Love driving | 3 Series | The sedan that built BMW's reputation. |
| Drive long interstate miles | 5 Series | Comfort for hours on the road. |
| Are driven as often as you drive | 7 Series | Try the back seat. |
| Want two seats and the sky | Z4 | A roadster with a folding roof. |
Tell us which sounds like you, and we have it ready to drive.
An electric BMW SUV, seen from the front three-quarter above the sea.
The curved display and the interaction bar, in a BMW 5 Series.
The cabin of a BMW 5 Series, lit with ambient lighting.
Choose electric if you can charge at home. Choose a plug-in hybrid for electric driving with a gasoline engine too.
| Model | Type | Best for |
|---|---|---|
| i4 | Fully electric sedan | A sporty sedan, charged at home. |
| i5 | Fully electric 5 Series | Executive comfort, electric. |
| i7 | Fully electric 7 Series | Up to 350 miles of range. |
| 330e, X5 xDrive50e and 750e xDrive | Plug-in hybrid | Electric around town, gasoline for long trips. |
BMW's offers on electric models continue. Ask us what is available today.
The X5New gives you the full factory coverage. Certified adds a year of unlimited-mile coverage to a pre-owned BMW.
| Coverage | New BMW | BMW Certified |
|---|---|---|
| Factory warranty | 4 years or 50,000 miles | What remains of it. |
| After the factory warranty | BMW Vehicle Service Contracts are available | One year with unlimited miles is included. |
| Maintenance | BMW Ultimate Care, 3 years or 36,000 miles | One complimentary oil and filter change. BMW Ultimate Care+ is available. |
| Roadside assistance | 4 years, unlimited miles | Up to six years. |
Certified lets you choose a higher model or more equipment. We show you both side by side.
We offer a value-priced pre-owned selection, and BMWs from our own loaner fleet.
| Inventory | What it is |
|---|---|
| Value-priced pre-owned | A selection on our website, already filtered for you. |
| Service loaners | Low-mileage BMWs from our own fleet, maintained by our technicians. |
| BMW Certified | Pre-owned BMWs with BMW's certified coverage. |
| Lease and finance offers | Current offers on new BMWs. |
Tell us your budget, and we show you the best BMWs within it.
Collect your new BMW at the BMW Performance Center, after a morning on the track in a BMW like yours.
| Step | What happens |
|---|---|
| 1. Choose your BMW | Customize it with us, and track it as it is built. |
| 2. Your arrival | A complimentary night at the Greenville Marriott, with dinner and breakfast for two. Transportation is included. |
| 3. The track | A brief classroom session, then you drive on the track. |
| 4. Delivery | A one-on-one tour of your new BMW, then you drive it home. |
This is a delivery you will remember. Out on the track you drive a BMW selected to match the one you bought, and you learn how it handles at the limit and how much it makes you smile.
When you meet your own car, a specialist goes over its advanced features with you and answers your questions. Your first drive in it is the drive home.
Tell us on your first visit that you want Performance Center Delivery, because it is arranged with your order. We let you know when your visit can be scheduled. The film shows our customers there.
You can handle all of your shopping from home.
| Step | From home? | How |
|---|---|---|
| Browse and reserve | Yes | Including reserving a new BMW before it arrives. |
| Value your trade-in | Yes | On our website. |
| Apply for financing | Yes | Online, or pre-qualify with Capital One with no impact to your credit score. |
| Test drive | Yes | A BMW Genius brings the BMW to your address. |
| Delivery | Yes | To your home or office, and we collect your trade-in. |
Prefer to visit? We would love to see you in Union City.
Service that fits around your life.
| Service | Detail |
|---|---|
| Scheduled maintenance | Included on a new BMW for 3 years or 36,000 miles. |
| Airport concierge | Park at Park'N Ticket at Hartsfield-Jackson, and collect your BMW serviced and washed. |
| Mobile service | At your home or office, on weekdays. |
| Body shop, tire shop and parts | All on site. |
| Our lounge | Complimentary coffee and doughnuts, Wi-Fi and TV. |
Owning your BMW should be as enjoyable as choosing it.
The X5Three things you can do online today.
| Step | Why |
|---|---|
| Set your budget | Tell us the total you are comfortable with, and we show you the BMWs within it. |
| Value your trade-in | You arrive knowing its value. |
| Pre-qualify | With no impact to your credit score. |
| Lease or buy | See our current offers, and we explain both. |
| Your total | In writing. You never pay corporate fees here. |
With these done, your visit is about the drive.
One Client Advisor stays with you from your first call to delivery.
| You need | Who helps |
|---|---|
| To compare models | A BMW Genius, our product specialist. |
| A test drive at home | A BMW Genius brings the BMW to you, before you buy. |
| To buy or reserve | Your Client Advisor. |
| Financing | Our finance managers. |
| Performance Center Delivery | Your Client Advisor arranges it with your order. |
| Spanish | Se habla español. |
Many of our reviews mention an advisor by name. We are proud of that.
We take part in local Driver's Ed programs, we give back where we can, and we are a family business that has been in the trade since 1918.
| What we do | The detail | What it means for you |
|---|---|---|
| Driver's Ed | We take part in local Driver's Ed programs | Every Driver's Ed graduate gets a coupon from us. |
| Giving back | We give back whenever possible | We support our neighbors on and off the road. |
| Local business | Your dollars stay close to home | They help strengthen the local economy and the community we serve. |
| Family owned | Part of the SONS Auto Group, run by the Nalley family | The family has worked in auto sales and service since 1918. |
Union City is our home. We chose it for its welcoming, small-town hospitality, and we want your visit to be stress-free and built on trust, transparency and respect.
We are the only family-owned and operated BMW franchise in Greater Atlanta.
4171 Jonesboro Road, Union City, GA 30291.
| What | Details |
|---|---|
| Areas we serve | Union City, Atlanta, College Park, Fairburn, Newnan, Peachtree City, McDonough and Morrow. |
| Sales hours | Monday 9 AM to 6 PM, Tuesday to Friday 9 AM to 7:30 PM, Saturday 9 AM to 7 PM. |
| Service hours | Monday to Friday 7 AM to 6 PM, Saturday 8 AM to 4 PM. |
| Near the airport | Close to Hartsfield-Jackson, with our airport concierge for service. |
| Language | Se habla español. |
Sales, service, parts, tires and our body shop are all at this address.
The X5We are the only family owned and operated BMW franchise in Greater Atlanta.
| Our story | Detail |
|---|---|
| Hank Aaron | He originally owned this dealership. Our lot is shaped like a baseball diamond. |
| SONS Auto Group | Run by the Nalley family. |
| Since 1918 | Four generations in auto sales and service. |
| No corporate fees | Our commitment to you. |
| A local business | Your dollars stay close to home. |
When you buy from us, you buy from your neighbors.
| What people mention | In their words |
|---|---|
| Ten years of service here | “I have been taking my Bmw five series to Bmw South Atlanta now for 10 years. My service advisor this time was Cary and it was by far the best experience I’ve had in 10 years working with him. …” Read moreWhenever I take my car there in the future, I will always ask to work with Cary, he is such a professional and easy to work with.” |
| A third new BMW, and the drive from Auburn | “Absolutely great service reps and mechanics. This is my third new BMW. Alfred is a pleasure to work with for service since I drive over from Auburn AL. Tim does a great job at preventative maintenance since Petrov retired. Everyone is courteous and respectful. Such a great team.”Danny Phipps, 5-star Google review |
| Always kept informed | “My service manager, Marcellus Duru, BMW of South Atlanta, Union City, has always kept me informed of the status of my car! He has always been thorough! I will continue to go to BMW of South Atlanta because of their high standards of customer service!”Luvenia Ramsey, 5-star Google review |
You own the car outright, with no mileage limit and no return date.
Pick the term that suits you. We read the agreement through with you at our center, and you sign when you are ready.
Drive the car for a set period and mileage. At the end you can return it, keep it, extend it or move into your next BMW.
We assess your car from its VIN and recorded mileage, and we give you that figure in writing on its own.
A BMW gives you performance, comfort and technology in one car. BMW is Consumer Reports' Best Luxury Brand for four years in a row.
Yes. See our current lease and finance offers, and we explain both.
Yes. Choose your model, packages and color, and we place the order and keep you updated.
Yes. We bring it to you and take the trade-in away.
Yes. Value your trade-in on our website, and we confirm it in person.
Yes. We offer the i4, i5 and i7, and plug-in hybrids.
Yes. We service every BMW, at your home or office, at the airport, or in Union City.
We are closed on Sunday. You can browse and start your purchase online at any hour.
Yes. Se habla español, in sales and service.
The one that fits how you drive. The X3 is a great all-rounder. Tell us what you need and we suggest two or three.
Your BMW tells you when it needs service. On a new BMW, the scheduled maintenance is included.
BMW Ultimate Care covers it from the day the BMW is new. The warranty covers your BMW against defects for 4 years or 50,000 miles.
It begins when the factory warranty ends, so your coverage continues with no gap.
Yes. You can handle all of your shopping from home.
Collecting a new BMW at BMW's Performance Center instead of at the dealer. It includes a hotel night with dinner and breakfast for two, transport, a classroom session, track driving in a matching model and a one to one handover of your own car.
We are at 4171 Jonesboro Road in Union City, close to Hartsfield-Jackson.
Yes. Park at Park'N Ticket at Hartsfield-Jackson, and we service your BMW while you travel.
Current pricing sits on every listing above.
4171 Jonesboro RdUnion City, Georgia 30291
Sales 9am-7:30pm Mon-Fri · 9am-7pm Sat · closed Sun
Service 7am-6pm Mon-Fri · 8am-4pm Sat · closed Sun
Get directions Contact us online
Browse the range, value your trade, pre-qualify, or reserve a car before it arrives.
Written by
Reviewed by
Service Director · reviewed August 30, 2026
