Your next BMW is chosen on the road, with the BMWs you like driven back to back. BMW of South Atlanta is a family legacy, and a BMW Genius can bring the car to you.
The way you drive decides which BMW suits you. We know the range, and we narrow it with you.
Most of the buying can happen from home: the trade-in value, the financing and even the test drive.
When your new BMW is ready, you choose where it is handed over. It can be in Union City, at your home or office, or at the BMW Performance Center. There, delivery includes a session on the track.
We are at 4171 Jonesboro Road in Union City, in the dealership Hank Aaron once owned.
He originally owned it, and our lot is still shaped like a baseball diamond.
Performance Center Delivery includes a hotel night, time on the track and a personal tour of the car you bought.
While you fly from Hartsfield-Jackson, we service and wash your BMW and return it to Park'N Ticket.
Your garage, your passengers and your drive shape the shortlist we suggest.
Our online estimate gives you its value from home.
Pre-qualifying online has no impact on your credit score.
We arrange the drive in Union City, or at your home with a BMW Genius.
The full figure comes to you in writing, with no corporate fees.
We hand it over here, deliver it to your home, or arrange it at the Performance Center.
With your answers in hand, we reply with two or three BMWs to consider.
With the trade-in valued and the financing started online, the paperwork is ready when you are.
Find your BMW
Do you have the BMW I want?
We confirm it today, from the model or the listing you like.
You visit knowing it is here.
Can I compare two models?
Yes, and both are ready when you arrive.
Fifteen minutes in each usually decides it.
Can I come in today?
Yes. Our showroom is open six days a week.
When we know you are coming, your BMW is ready.
Can I know my trade-in value before I come in?
Yes, your trade-in estimate comes from home, before you visit.
Your time with us is spent driving.
Can I drive my BMW home the same day?
Yes, with your driver's license and proof of insurance.
The rest we have ready when you arrive.
Are there extra fees?
No. You never pay corporate fees here.
You know the total before you decide.
We suggest two or three from the way you drive, and the drive decides.
Contact us| What people mention | In their words |
|---|---|
| You have owned BMWs before | “I just purchased a 2026 BMW X5 from BMW of South Atlanta. This is the tenth (10) BMW that I have leased or owned. I had the pleasure of working with an outstanding salesperson, Andi Smith. Initially we discussed what series I was interested in and options and colors that I preferred. Andi searched the inventory on hand and then we started looking at the possible choices for me to choose from. I drove the X7 and X5 and decided on the X5. This was the best experience that I have had in purchasing or leasing a vehicle. If you are interested in a BMW, I hope you have the opportunity to work with Andi.” Ralph Balchin, 5-star Google review |
| You like to choose at your own pace | “I absolutely LOVE my new BMW! 😍🚗 Andi made the entire experience amazing from start to finish. The customer service was top-notch professional, friendly, patient, and attentive to everything I wanted. I never felt pressured, and Andi made sure the whole process was smooth and enjoyable. I couldn’t be happier with my car! It’s beautiful, drives amazingly, and is exactly what I wanted. Thank you, Andi, for providing such an exceptional experience. If you’re looking for a BMW and great customer service, definitely ask for Andi! Highly recommend! ❤️” Brittiny Kirt, 5-star Google review |
| You want to know the car before you drive home | “Visiting BMW south was the best car buying experience i ever had. I brought my dream car and learned so much about my vehicle in the process. The sales person (Andi) was absolutely the best and she made sure that when I left I had everything I needed and the genie service was also fabulous. Thank you”Wanda Tucker (BS Driven Ambition), 5-star Google review |
| You want a dealership to come back to | “Everyone at BMW of South Atlanta is courteous and helpful. My service was completed in a timely manner, and my car was given a wash. I have purchased two vehicles from this dealership and their trade in offers have been fair . I recommend BMW of South Atlanta without reservation.”Linda Brem, 5-star Google review |
| You want help with the final choice | “Buying a car at BMW of South Atlanta was a smooth and efficient process. Our salesman, Kendall, was such a professional. He was friendly and quite knowledgeable about the BMW products. He was able to help with our final selection and guide us through the purchase with ease. Every person who assisted in the process, from the manager to the salesperson to the finance rep, was great. We highly recommend BMW of South Atlanta.” Sharon Brown, 5-star Google review |
The right BMW follows how you use your car.
| If you | Your BMW | Why it suits you |
|---|---|---|
| Park in the city or a tight garage | X1 | The easiest BMW SUV to park. |
| Drive a family most days | X3 | The all-rounder. |
| Tow, or carry people and gear | X5 | More space, and towing up to 7,200 pounds. |
| Need a third row | X7 | Up to seven seats. |
| Love driving | 3 Series | The sedan that built BMW's reputation. |
| Drive long interstate miles | 5 Series | Comfort for hours on the road. |
| Ride in the back as often as you drive | 7 Series | Comfort in the back seat, too. |
| Want two seats and the sky | Z4 | A roadster with a folding roof. |
Whichever sounds like you, we have it ready to drive.
An electric BMW SUV, seen from the front three-quarter above the sea.
The curved display and the interaction bar, in a BMW 5 Series.
The cabin of a BMW 5 Series, lit with ambient lighting.
Electric suits a driver who can charge at home. A plug-in hybrid pairs electric driving with a gasoline engine.
| Model | Type | What it gives you |
|---|---|---|
| i4 | Fully electric sedan | A sporty sedan, charged at home. |
| i5 | Fully electric 5 Series | Executive comfort, electric. |
| i7 | Fully electric 7 Series | Up to 350 miles of range. |
| 330e, X5 xDrive50e and 750e xDrive | Plug-in hybrid | Electric around town, gasoline for long trips. |
BMW's offers on electric models continue, and we tell you which apply today.
The X5New gives you the full factory coverage. Certified adds a year of unlimited-mile coverage to a pre-owned BMW.
| Coverage | New BMW | BMW Certified |
|---|---|---|
| Factory warranty | 4 years or 50,000 miles | What remains of it. |
| After the factory warranty | BMW Vehicle Service Contracts are available | One year with unlimited miles is included. |
| Maintenance | BMW Ultimate Care, 3 years or 36,000 miles | One complimentary oil and filter change. BMW Ultimate Care+ is available. |
| Roadside assistance | 4 years, unlimited miles | Up to six years. |
Certified Pre-Owned lets you step into a higher model or more equipment. We are glad to show you both side by side.
We offer a value-priced pre-owned selection, and BMWs from our own loaner fleet.
| What you can choose | What you find |
|---|---|
| Value-priced pre-owned | A selection on our website, already filtered for you. |
| Service loaners | Low-mileage BMWs from our own fleet, maintained by our technicians. |
| BMW Certified | Pre-owned BMWs with BMW's certified coverage. |
Whatever figure you have in mind, we show you the BMWs that suit it.
A morning on the track in a BMW like yours, then your own BMW for the drive home.
| Step | What happens |
|---|---|
| 1. Choose your BMW | Customize it with us, and track it as it is built. |
| 2. Your arrival | A complimentary night at the Greenville Marriott, with dinner and breakfast for two. Transportation is included. |
| 3. The track | A brief classroom session, then you drive on the track. |
| 4. Delivery | A one-on-one tour of your new BMW, then you drive it home. |
This is a delivery you will remember. Out on the track, you drive a BMW selected to match the one you bought. You learn how it handles at the limit, and how much it makes you smile.
When you meet your own car, a specialist goes over its advanced features and answers your questions. Your first drive in it is the drive home.
Performance Center Delivery is arranged with your order. Mention it on your first visit, and we let you know when we can schedule it. The film shows our customers there.
You can handle all of your shopping from home.
| Step | From home? | How it works |
|---|---|---|
| Browse and reserve | Yes | Including reserving a new BMW before it arrives. |
| Value your trade-in | Yes | On our website. |
| Apply for financing | Yes | Online, or pre-qualify with Capital One with no impact to your credit score. |
| Test drive | Yes | A BMW Genius brings the BMW to your address. |
| Delivery | Yes | To your home or office, and we collect your trade-in. |
If you would rather visit, we would love to see you in Union City.
Service that fits into your week.
| The service | What you get |
|---|---|
| Scheduled maintenance | Included on a new BMW for 3 years or 36,000 miles. |
| Airport concierge | Park at Park'N Ticket at Hartsfield-Jackson, and collect your BMW serviced and washed. |
| Mobile service | At your home or office, on weekdays. |
| Body shop, tire shop and parts | All on site. |
| Our lounge | Complimentary coffee and doughnuts, with free Wi-Fi and cable TV. |
Owning your BMW should be as enjoyable as choosing it.
The X5What you can settle online before you visit.
| Before you visit | How it helps |
|---|---|
| The figure you have in mind | Tell us the total you are comfortable with, and we show you the BMWs within it. |
| Value your trade-in | You arrive knowing its value. |
| Pre-qualify | With no impact to your credit score. |
| Lease or buy | We explain both. |
| Your total | In writing. You never pay corporate fees here. |
With these done, your visit is about the drive.
One Client Advisor stays with you from your first call to delivery.
| You need | Who helps |
|---|---|
| To compare models | A BMW Genius, our product specialist. |
| A test drive at home | A BMW Genius brings the BMW to you, before you buy. |
| To buy or reserve | Your Client Advisor. |
| Financing | Our finance managers. |
| Performance Center Delivery | Your Client Advisor arranges it with your order. |
| Spanish | Se habla español. |
From the first call to the handover, you know exactly who to ask.
We take part in local Driver's Ed programs and give back where we can. Our family has been in the trade since 1918.
| What we do | How we do it | What it means for you |
|---|---|---|
| Giving back | We give back whenever possible | We support our neighbors on and off the road. |
| Local business | Your dollars stay close to home | They help strengthen the local economy and the community we serve. |
| A family legacy | Part of the SONS Auto Group, run by the Nalley family | The family has worked in auto sales and service since 1918. |
Union City is our home, chosen for its welcoming, small-town hospitality. We want your visit to be relaxed, and built on trust, transparency and respect.
4171 Jonesboro Road, Union City, GA 30291.
| Planning your visit | What to expect |
|---|---|
| Areas we serve | Union City, Atlanta, College Park, Fairburn, Newnan, Peachtree City, McDonough and Morrow. |
| Sales hours | Monday to Friday 9 AM to 7:30 PM, Saturday 9 AM to 7 PM. |
| Service hours | Monday to Friday 7 AM to 6 PM, Saturday 8 AM to 4 PM. |
| Near the airport | Close to Hartsfield-Jackson, with our airport concierge for service. |
| Language | Se habla español. |
Sales, service, parts, tires and our body shop are all at this address.
The X5BMW of South Atlanta is a family legacy, run by the Nalley sons through SONS Auto Group.
| Our story | In short |
|---|---|
| Hank Aaron | He originally owned this dealership. Our lot is shaped like a baseball diamond. |
| SONS Auto Group | Run by the Nalley family. |
| Since 1918 | Four generations in auto sales and service. |
| No corporate fees | Our commitment to you. |
| A local business | Your dollars stay close to home. |
When you buy from us, you buy from your neighbors.
| What people mention | In their words |
|---|---|
| You keep your BMW for years | “I have been taking my Bmw five series to Bmw South Atlanta now for 10 years. My service advisor this time was Cary and it was by far the best experience I’ve had in 10 years working with him. Whenever I take my car there in the future, I will always ask to work with Cary, he is such a professional and easy to work with.” Chris Coffman, 5-star Google review |
| You drive in from further away | “Absolutely great service reps and mechanics. This is my third new BMW. Alfred is a pleasure to work with for service since I drive over from Auburn AL. Tim does a great job at preventative maintenance since Petrov retired. Everyone is courteous and respectful. Such a great team.”Danny Phipps, 5-star Google review |
| You want to be kept informed | “My service manager, Marcellus Duru, BMW of South Atlanta, Union City, has always kept me informed of the status of my car! He has always been thorough! I will continue to go to BMW of South Atlanta because of their high standards of customer service!”Luvenia Ramsey, 5-star Google review |
You own the car outright, with no mileage limit and no return date.
The term is yours to choose. We read the agreement through with you at our center, and you sign when you are ready.
Drive the car for a set period and mileage. At the end you can return it, keep it, extend it or move into your next BMW.
We assess your car from its VIN and recorded mileage. We give you that figure in writing, on its own.
Yes. A BMW brings performance, comfort and technology together in one car. BMW is Consumer Reports' Best Luxury Brand for four years in a row.
Yes. We explain leasing and financing side by side.
Yes. You choose the model, packages and color, and we place the order and keep you updated.
Yes. We bring it to your home or office and take the trade-in away.
Yes. Our website gives you an estimate, and we confirm the value in person.
Yes. We offer the i4, i5 and i7, and plug-in hybrids.
Yes. We service every BMW, at your home or office, at the airport, or in Union City.
Our showroom is closed on Sunday, but you can browse and start your purchase online at any hour.
Yes. Se habla español, in sales and service.
The best BMW is the one that fits how you drive. The X3 is the all-rounder, and we suggest two or three for you.
Your BMW tells you when it needs service. A new BMW includes its scheduled maintenance for 3 years or 36,000 miles.
BMW Ultimate Care covers scheduled maintenance for 3 years or 36,000 miles. The warranty covers your BMW against defects for 4 years or 50,000 miles.
No. It begins when the factory warranty ends, so your coverage continues with no gap.
Yes. You can handle all of your shopping from home, and we deliver to your home or office.
It is collecting your new BMW at BMW's Performance Center. It includes a hotel night with dinner and breakfast for two, and transport.
A classroom session comes first, then track driving in a matching model. Then you receive your own car in a one to one handover.
We are at 4171 Jonesboro Road in Union City, close to Hartsfield-Jackson.
Yes. You park at Park'N Ticket at Hartsfield-Jackson, and we service your BMW while you travel.
Current pricing sits on every listing above.
4171 Jonesboro Rd
Union City, Georgia 30291
Sales 9am-7:30pm Mon-Fri · 9am-7pm Sat · closed Sun
Service 7am-6pm Mon-Fri · 8am-4pm Sat · closed Sun
Get directions Contact us online
Browse the range, value your trade, pre-qualify, or reserve a car before it arrives.
Written by
Reviewed by
Service Director · reviewed August 30, 2026
